2 minute death of the 100 year old Maggi !

The truth is not known; the barking media has not left a single stone painted green to elucidate the doubts in minds of the guardians of those thousands and lakhs of overgrown children staying in hostels and studios surviving on Maggi for days converted to years now; the nutritionist fraternity in the new age spornosexual cities have revised their business expansion strategy in tapping the potential new breed of clientele and the worst hit of all are the lane of tapris with an annual turnover of over a crore serving the entire south campus in Delhi with their menu plating comprising only of rampant Maggi delicacies !!! 

The facebooks and the twitters of course are seeing their timelines trending with the Nestle employees going gaga over the irresponsible hue and cry made in the media over the much debated and supposedly claimed false reports; the 27-28 year old social media active generation flooding their thoughts on the clean record of the brand for generations now are displaying all the loyalty to Maggi very much in line with the all-time favourite tagline "Main aur meri Maggi" and the society conscious brand name celebrities recording their withdrawal from any kind of association with Maggi all over the social digitized media space to avoid any negative image building in the public; indeed 2 minutes of debacle and the downfall of the product that has truly been an integral part of the growing years in 90% of the Indian households.

What could be the comeback strategy for Nestle ???

Maggi, that comprised of almost 20% of the Nestle turnover in India with around 8-9% contribution to the top line is undoubtedly the market leader with approximately 60% share in the ready to cook market in India. The impact has really been huge.

·         Negative brand image now trans locating to other products of Nestle ( reports of larvae being found in Nestle milk ), Nestle immediately has to strategize on the PR front to stop immediate negative publicity

·         The entire Ready to cook market has shrunk due to rising consumer doubts, competitors like Top Ramen, Yippie, Wi-Wi etc are fighting to grasp the market share of Maggi and thus retain their current revenue lines even in the momentarily declining market, also to establish their brand leadership once the market has regained.

This of course has hit Maggi majorly but there is a slight ray of hope as in the process of gaining the top spot, these competitors are bound to play dirty games of negative brand building of each other and thus losing confidence of the consumers by the created lose-lose situation which will lead to Maggi regaining its trust in the consumers by coming out clean with all the health regulations.

It is critical that Maggi deviates the focus of its competitors while it is fighting its own battle of proving the standards on the hygiene grounds and comes back strong to establish its supremacy again in the ready to cook market

·         Maggi as a brand has always been known for its “easy and quick” perception, now Nestle has to portray its efforts in the direction of “We care” and “Your health is our priority” to regain the consumer confidence. This could be achieved by partnering with audit teams and publishing their reports through their mouths both offline and on media, not only for Maggi but for the entire product line of Nestle

·         TV campaign on taking ownership of the quality and showing concern for the consumers as a part of  “You & I, the perfect Maggi family” is the need of the moment

·         Brand “Maggi” celebrity endorsement on “safety of consumers and hygiene of product” should be done on an immediate basis, it is needed not only for the entire market stability but also for Nestle as a company

PS - Maggi has always been my personal favourite, a constant support of the times I was staying out of home. I do wish it a comeback soon, provided my health and integrity in quality is not at stake.

Whistle

Spreading our lives

Around like a deck

Of 52 card draws

Ideas wild

Like a forest fire

Dangerous as the

Tips of razor blades yet

Fragile as a virgins first kiss

Minds as fair

As the judicial system

We are a new generation

A generation of longevity creation elation

Controlled by no hand

Ordered out by no one

Fighting for every penny

Every nickel and dime

Fighting for a last call

That will never come

If the bomb were to drop

We would be there to catch it

Our ideas like wild fires

Engulfing every youth with

Their smile of innocence

(though not everyone smiles truthfully)

Members break off like

The leaves that fall from our trees

Moving on

Following their own song

All the angel headed hipsters

Dancing in the wakes of ocean dreams

Move through the streams of memory

Their souls busting out the seams

We drift through time

Picking at the problems of this

Special unique day

What a way to spend

All the time we were given

For free

Work for nothing

But we don't mind at all

When the party is up

We return the call

Holding each other

Till dawn decides to break

A take we search for

A present we were born to

Strive for

Now wake with a wink

And a smile

To a sun that will

Always have your number

Shout out

That life is here

For me but

Not only me!

Let the pool table balls fall

And try not to stall

When the lady in the corner

Asks for your hand in the hall

Love is worth chasing

Dying

And fighting for

Oh' Youth...

How little we know

How hard we search

How little we realize

How short all this is.

Only if a Cat could write !

Ever wondered, what it would be like to read autobiography of a cat ?

Hi, I am Gabru ! Yes, that sounds such a rowdy name but my lady master is surely the one who could so much relate to this name. From bossing around the house to dumping her boyfriends for not being able to differentiate between magenta and purple, she totally in all aspects justifies this act of naming me something sounding as rowdy as "Gabru" !

My life has seen a lot of ups and downs at this tender age of 4. Brimming with pride when flaunting my furry while tail, I make sure I don't let the bad phases of my life reflect on the seamless beauty I have inherited from Momma. She was a tortoiseshell, a blend of tabby, ginger, black, white, each different to its texture. The supposed theory among those dumb humans is that all tortoiseshell are females but having conversed with few of those cats myself, I do realize the Cat eunichs also exist in tortoiseshells but humans think they are too smart to decipher the genders with our "purrrs" !

Reminiscing the early days of my life, it indeed was joyful ! We were 5 of us, Momma and my 4 elder siblings. Daddy dear seemed to have been absconding since forever, so not much of a clue on what breed he belonged to. Well, it never either mattered, with those sparkling eyes and shining fur, I had all the prowress to seduce anybody, so the breed of Daddy was a redundant information.

I was born with a silver spoon, in the backyard of a huge bungalow which seemed to have forbidden a whole big garage for reasons unknown. Sleeping in the backseat of the Limousine abandoned in the garage, I would always dream of growing to a slim sexy cat who would be pampered and carried all the day long, travelling to places on hot wheels and being flaunted to the world. As I grew and got a little hold of my senses, I just ran away from the garage to get myself noticed to the girl living across the street. She seemed to be having the perfect class and sophistication that would match my standards and upbringing. She was my mission, I had to woo her to adopt me at any cost for the better good and I finally managed to do so and today here I am !

Phew ! She is not that eventful as I though she would be. Her taste of music doesn't suit mine at all and her taste in guys is even worse but thankfully she owns the attitude to change them with time. That gives me a lot of satisfaction since I really need variety of those hands playing with my soft skin. Though I miss my limousine, its like a trade off. I have to bear with her weird antics at times but usually they do not interfere in my space with random leftover feeding and itching all over.

Ofcourse spending another couple of years is fine here but then the girl plans to get married and with her to-be husband around, I don't think I would get the requisite attention I deserve. So in the long term, I plan to switch and move off to somebody who is abundantly well to do to afford my class and stature.

Till then, signing off here !

Impromptu Rains

The purple blemished skyline hitting the flat terrace of the Academic block in the backdrop of the hazy Kasauli hills; a vision so beautiful, a feeling so serene is something I have never experienced standing in the basketball court inspite of the uncountable times I have been there. The joy of inking the feel of winds brushing my hair through my cheeks is indeed magical. The music of the sway is just sinking in with every moment of the diminishing orange ray of the cloudy sun. These tiny little droplets as they kiss me and drop down my face leaves me with an exorbitant amount of vibrant love from the unknown; the chirpy clouds, the vibrant sun, the hidden moon and the fresh air. Every step that I move on the soft ground towards my room embodies a feeling of belongingness, to this very place , to the numerous priceless moments this place has given me, to the several music sessions in the lawns, to the all night gossiping sitting on the window, to the mid-night chai and to those long walks. A year in this place that has been my abode, has given me all. A shorter, mini version of life, perhaps. Life would surely have been unfair had this not happened to me. It totally baffles me how these forces of nature influence the rampant thought process in the tiny brain with the train of nostalgia accelerating and overtaking the present, but indeed these forces have all the power to mould even the hurtful of  memories to beautiful preserving moments for the rest of the life. This feeling of the desire to hold on to this time diminishes just as fast as sand in a closed fist. Time is a weird presence in life, doesn't stay for you, neither does it let you stay even if you want to. With just another month to go, I want to cherish and preserve every moment spent here for a lifetime of happiness.

My Dreams

Drowning in a darkness 
Of deep despair 
Believing the lies I hear 
And seeing truths not there 

See the rays of sunlight 
They shine upon your scars 
Reaching for that broken smile 
Among the hidden stars 

Hearing the tear drops 
Falling from your eyes 
Believe my hidden secrets 
And tell my stolen lies 

Bring me to the surface 
Give me air to breathe 
Let me see the sorrow 
Upon my broken dreams !

Yes, the broken dreams like shattered pieces of glasses that can never be put together again.

The Sudden Feeling !

So in depth hold on with all of my might
Waiting in the rain, a cold winter night.
Inhale, Exhale...Calm as I am !
Hair blowing in the wind
Somebody take my hand
My eyes they close,
as I breathe in deep.
You run through my mind
And my life is complete !!!
I open my eyes
but you are still not there.
No one could take your place,
With you my heart I share
A cold afternoon,
Hands as cold as ice.
Thoughts go through my mind
My feelings are concise
Lying in your arms
We are the perfect match.
The distance is discouraging
Yet still I am attached
Sitting by the fire,
Thinking in a distant stare
Waiting under the streetlights
Nobody could compare !!!

Purple Passion

From the vermilion dawn to aureolin noon , from the tiffany blue evening to mulberry purple dusk . . . life seemed to have brought a new ray of hope , a sudden urge to get dissolved in all these lively colors that the nature embodies in itself. Over with the fondness of the Blacks and the Whites; Purple - you fill me with life !!!

A rather late evolution, but the radiance of its shades is unmatchable. Yes ! Indeed I am referring to the color purple, precise in the variation but engraving in the mind. Not so popular as the likes of reds and greens and blues but its beauty of the nascent feminish feel in an escorted mascular passion defines purple to its very existence.

Tyrian depicting the royalty , Munsell exploding with life, Palatinate racing back in time . . . . . Thistle blushing like the pretty Scotland quine . . . the vibes of the color encompasses the myriad precise moments of life . The beauty of the mauve wildflower to the sophistication of the orchid ; purple has it all. Not far are the days when it leaves behind the bias to blacks-blues-whites-reds-greens !

I wish I was Purple, as I firmly believe nothing can be so exorbitant as this to go beyond imagination of vastness of life and heterogeneity of nature . Thank you purple for existing in my life !